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7 THINGS TO KNOW ABOUT SOCIAL MEDIA MARKETING IN 2014

Social Media Week 2014 Cram 150 social media enthusiasts into the same room and you’re bound to get inspired, which is exactly what happened at New York Social Media Week. Mpire joined the conversation on “The Future of Now,” a look at how technology and humanity converge in an increasingly mobile world. The symposium featured panel discussions, workshops, and product demonstrations that affirmed the need for content that engages consumers across multiple social channels — content such as Mpire’s Soda SHAQ Basketball augmented reality game, AriZona Golden Can photo contest, and forthcoming Skinnygirl #ispysparklers initiative. Perhaps the most surprising takeaway from the week? SMWNYC is so hyper-connected, even the elevator tweets. […]

Mpire Goes ‘Pop’!

AriZona Beverages and NBA-star Shaquille O’Neal engaged Mpire Creative to develop an innovative product design for the company’s latest venture — Soda SHAQ™, a line of all-natural cream sodas (available in vanilla, blueberry, orange, and strawberry cream) in collaboration with O’Neal and 7-Eleven. AriZona is known for its iconic $0.99 big can and “keep it real” approach to marketing. Mpire’s directive was to ensure that Soda SHAQ captured the imagination of both AriZona’s large social media following, as well as O’Neal’s devoted fan base. […]