Mpire Goes ‘Pop’!
AriZona Beverages and NBA-star Shaquille O’Neal engaged Mpire Creative to develop an innovative product design for the company’s latest venture — Soda SHAQ™, a line of all-natural cream sodas (available in vanilla, blueberry, orange, and strawberry cream) in collaboration with O’Neal and 7-Eleven. AriZona is known for its iconic $0.99 big can and “keep it real” approach to marketing. Mpire’s directive was to ensure that Soda SHAQ captured the imagination of both AriZona’s large social media following, as well as O’Neal’s devoted fan base. […]