Did you catch the True Blood series finale on Sunday night? Whether you loved it or hated it, you may have noticed striking similarities between vampire Eric Northman’s hit beverage and Mpire’s design for Soda SHAQ™ (Click for more Soda SHAQ info). […]
Social Media Week 2014 Cram 150 social media enthusiasts into the same room and you’re bound to get inspired, which is exactly what happened at New York Social Media Week. Mpire joined the conversation on “The Future of Now,” a look at how technology and humanity converge in an increasingly mobile world. The symposium featured panel discussions, workshops, and product demonstrations that affirmed the need for content that engages consumers across multiple social channels — content such as Mpire’s Soda SHAQ Basketball augmented reality game, AriZona Golden Can photo contest, and forthcoming Skinnygirl #ispysparklers initiative. Perhaps the most surprising takeaway from the week? SMWNYC is so hyper-connected, even the elevator tweets. […]
“GoldBar wasn’t just a concept or club to anyone who was a part of bringing it to life. The perfect players were brought together through divine intervention, and we put our collective life force into every square inch of 389 Broome Street. It was like the magic and energy surrounding the project had even seeped into variables we couldn’t control. Not every project moves you in this way, but the ones that do — you remember forever.” — Rachel Cobian, Creative Liaison […]
To celebrate the 2010 fall season, SHOWTIME hosted its third annual SHOhouse, featuring cutting-edge interiors for the public to tour. Held at Midtown’s Cassa Hotel & Residencies, the event provided an opportunity for fourteen top design studios to experiment with innovative design concepts for a cause — all proceeds benefitted the Harlem Children’s Zone. In collaboration with renowned interior designer Keith Baltimore, Mpire accepted the challenge to convert four bare walls into a themed “great room” inspired by the network’s new original series, The Borgias. The drama recounts the fictionalized history of Italy’s most infamous crime family, dubbed the “The Sopranos” of the Renaissance. […]
In the Hamptons, there are boutique hotels, and then there’s The Surf Lodge. Nestled on the easternmost tip of the island in Montauk, The Surf Lodge has emerged as a preferred destination for both weekenders and a global clientele. Beachy, luxe, and laid-back, the hotel-restaurant is the brainchild of hospitality impresarios Rob McKinley, Jayma Cardoso, Jamie Mulholland, Steve Kamali, and Steve Kasuba. […]
AriZona Beverages and NBA-star Shaquille O’Neal engaged Mpire Creative to develop an innovative product design for the company’s latest venture — Soda SHAQ™, a line of all-natural cream sodas (available in vanilla, blueberry, orange, and strawberry cream) in collaboration with O’Neal and 7-Eleven. AriZona is known for its iconic $0.99 big can and “keep it real” approach to marketing. Mpire’s directive was to ensure that Soda SHAQ captured the imagination of both AriZona’s large social media following, as well as O’Neal’s devoted fan base. […]
